About the Role

The Media Director will lead and develop the US Media Services team from the ground up. Responsibilities include strategy, proposition ownership, and media operations.

Key Responsibilities

• Strategy and Proposition Ownership: Develop market-leading, data-driven advertising solutions for brand advertisers, leveraging retail partners’ unique selling points to attract additional ad investment.
• Commercial Leadership: Oversee North American paid media revenue streams, maximize profitability, and ensure sustainable income growth.
• Organizational Leadership: Build and manage a team, assess skills and structure, and oversee career management.
• Partner Management: Cultivate relationships with media owners and Ad Tech partners to foster beneficial collaborations.
• Campaign Planning: Create detailed, data-driven media plans for clients.
• Advertising Operations: Supervise the execution and optimization of paid media campaigns.
• Go-to-Market & Media Consultancy Support: Present media capabilities to clients and stakeholders, providing expert advice.
• Marketing and PR: Enhance the visibility of the new service area and participate in industry events.
• Team Development: Ensure the team has the necessary skills to succeed.

The Ideal Candidate

• Experience in Programmatic and Paid Social, with both strategic and operational expertise.
• Proven success in driving business growth in a fast-paced environment.
• Practical, analytical, and visionary skills, with the ability to manage both big-picture and detailed aspects.
• Experience in developing data-driven advertising solutions for brands.
• Ability to handle ambiguity and the challenges of establishing new market capabilities.
• Expertise in influencing senior stakeholders and simplifying complex retail media concepts.
• Experience in coaching and developing high-performing teams.
• Strong commercial acumen with proficiency in data and financial reporting.