Area Sales Manager BENELUX

  • Work with the Head of Sales and Marketing teams to deliver digital first campaigns with key retailers.
  • Develop and execute the strategic plan for key accounts to achieve and strive to exceed sales targets.
  • To provide support to retailers to maintain a strong and effective brand presence, including appropriate in-store merchandising and online.
  • To work closely with colleagues in Marketing and Product to create demand and develop the brand within the region.
  • To develop and maintain strong working relationships with all internal Ariat personnel.
  • Execute a structured selling process with a good understanding of supporting sell through.
  • Prepare and own the GTM plans for most relevant customers for the area.
  • Responsible for market analysis of respective area, to report to Head of Sales
  • Prepare numbers and meetings with accounts, understand, and use data.
  • Coaching, motivating, and managing the customers in line with the yearly and seasonal GTM objectives.
  • Support customers at shows and events when needed according to meaningful time management.
  • Ensure that reporting and necessary administration is done in a professional manner and on time.
  • Work with Customer Service, Demand Planning and Operations to ensure smooth product flow where booking in and order book management is needed.
  • Carry out any other appropriate tasks as designated by the Head of Sales and senior team
  • Form a close working relationship with company management team to ensure good understanding of business and support business initiatives

All employees are required to read, understand and comply with all company policies and procedures.   In addition, all employees must comply with current working practices as communicated via line management.


  • Degree or equivalent
  • Clean valid driving licence



  • Confident Decision making
  • Problem-solving & Change Management
  • Analytical and data reporting
  • Articulate, strong verbal and written communication
  • Interpersonal
  • Organisation, planning, time management and prioritisation
  • Route planning and travel organising
  • Teamwork
  • Presentation
  • Customer Service
  • IT Literacy including MS Office especially Excel

Knowledge and Experience

  • 4+ years sales experience ideally within an equestrian, sports, outdoor or country lifestyle brand
  • 3+ years area management experience working with retail and key accounts
  • Fluent in writing and spoken Dutch, French and English
  • Successful track record working with retail accounts (bricks, online and omni) to increase revenue
  • Brand building and product marketing
  • Country/Equestrian market knowledge
  • Use of analytics to support business decisions


  • Self-motivated
  • Willing & able to get involved & `rolling sleeves` up to help solve issues within the team
  • Flexible
  • Passion for product
  • Personal drive
  • Results orientated
  • Integrity and strong business ethics

Required Equipment

Laptop, mobile phone, company car, company credit card

Key results required

100% delivery of departmental tasks and individual responsibilities

100% delivery of KPIs as identified via Successfactors

Apply Now

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Jobs

Remote based, Belgium/Netherlands

To grow the business across all channels across the BENELUX region: Equestrian Country Performance Work (farming and agricultural) Western

Remote based, North America

We are assisting a rapidly growing retail marketing business in the US to find their next Media Director. This key role will report directly to the Partnership Director.

Remote based, North America

Salary + bonus + benefits We have recently been briefed by one of our clients who are a rapid-growth retail marketing business in finding their next VP/Partnerships Director based in the US. This role will report directly to the GM.
Scroll to Top