Virtua recently partnered with Scholl Shoes to assist them with their search for a Chief Product Officer. Following a comprehensive search and utilisation of our vast network, we introduced Paolo Petri to the Scholl team.
In his new role, Paolo will report directly to CEO Andrea Collesei, and will be responsible for leading and inspiring the product, merchandising, and design functions across all categories in a newly created structure for the brand. He will work closely with both the Global CMO and Creative Director, further developing the brands already impressive heritage, DNA and high-quality offering.
Paolo brings a wealth of expertise, having held various leadership roles at Adidas, Puma, Diadora and Saucony, where he most recently served as VP Global Product & Merchandising. He has led both global and regional teams in product and merchandising functions across footwear and apparel, spanning performance and lifestyle categories.
