Global Head of Performance / Digital Marketing

In this role, you will lead end-to-end performance marketing disciplines, including paid search, SEO, CRM & affiliates, forming the strategy and delivering a plan that will drive consumer acquisition and retention across our D2C channels, including physical retail.

You will partner with the wider marketing team to actively shape a holistic view of how performance marketing channels work in harmony with the wider media mix, and vice versa. Equally you will partner with the eCommerce teams to build best practice on customer journeys through an intuitive & experienced understanding of the channel, coupled with a detail-orientated approach to data analytics.

This role, powered by your team, are a critical enabler of a highly-aggressive growth strategy, supporting the acquisition & retention performance of multiple web & physical retail stores.

We’re looking for a “player-manager” who relishes rolling up their sleeves. We recognise that with fast growth comes a need to evolve our operating model and tech-stack, and you will enjoy the support of our leadership team as you recommend new tools to track and improve our performance marketing.

The role includes:

  • Lead and develop a team of performance marketing experts with the goal of maximising commercial performance across acquisition & retention channels, whilst fostering a culture of ownership, collaboration and accountability.
  • With the mindset of a “business unit owner”, manage a significant performance marketing budget, with a holistic view of the consumer acquisition funnel / retention loop.
  • Partner with both Marketing and eCommerce leadership teams to foster a strategic, data-driven and consumer-focused approach to performance marketing, content creation and CRM communications.
  • Develop and execute a comprehensive performance marketing strategy that aligns with the overall business objectives, focusing on scalable growth and customer acquisition.
  • Design, implement, and monitor key campaigns across multiple channels, ensuring that they meet the set objectives and comply with budget constraints.
  • Lead and grow a best in class affiliate channel- with a focus on content and top of the funnel discovery.
  • A sharp eye for international growth- a desire to drive the brand internationally.
  • Develop strategies to increase organic search visibility and rankings across all major search engines. Collaborate with the content team to develop a content strategy that supports SEO goals and improves engagement across digital platforms.
  • Build performance tracking dashboards with automated reports to inform decision making ranging from weekly trade meetings through to multi-year strategic planning.
  • Evolve our tech stack to deliver both an enhanced view of our target consumer, and a clear set of key metrics, such as Cost of Sale / ROAS, CLTV and margin rates.
  • Utilise data analytics and consumer insights to drive decision-making, measure campaign effectiveness, and identify opportunities for continuous improvement in consumer engagement and conversion rates.
  • Work closely with eComm Trading team to test trading campaign activations that maximise CLTV.
  • Stay abreast of digital marketing trends and technologies while partnering with the platforms to help the business to become a trend setter in the space.
  • Ensure all marketing activities comply with legal standards and maintain brand integrity across all campaigns and communications.

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