Business built
on relationships


Our Clients

Puma is the third largest global sports, apparel and footwear brand, who specialise in designing, developing, selling, and marketing products for numerous sports and activities. Founded in 1948 the German retailer has since expanded its business to over 120 countries employing over 16,000 employees, achieving €7.9 billion in revenue in 2022.


We’d love to hear about how we could
help with your hiring or career goals.

About our
Client Culture

Virtua place a strong emphasis on client culture as a cornerstone of our business model. Our boutique nature enables us to adapt to our clients everchanging needs seamlessly helping to form strong relationships and provide exceptional service.


Our Values

Our values are centred around our people, to source best in class talent, you must be the best in class. We are driven by integrity, we act with honesty, responsibility, and accountability, ensuring we maintain the trust of those who depend on us. Operating virtuously means prioritising what is right over what is expedient, helping us to build a sustainable and long-lasting business based on trust.



We recognise that our clients help form the foundations of our business and we view them as partners and collaborators within the search process, helping to develop lasting relationships and tailored services specific to each of our clients needs and requirements. Our detail-driven approach ensures that no aspect of the recruitment process is overlooked enabling us to remain sensitive to the needs of our clients, colleagues and partners.



Open and transparent communication is an integral part of our service, we understand that effective communication is essential to building trust and maintaining a strong partnership. we provide clear and honest communication throughout all stages of the business relationship. At our core, we believe that doing the right thing, even when no one is watching, is the key to success in business and beyond.

Client Testimonials: Don't just take our word for it

Virtua are proud to showcase the feedback we’ve received from some of our longest standing clients who have experienced our quality and commitment first-hand. Whether you’re a current customer or just considering working with us, our client testimonials offer valuable insights into the experiences of others who have trusted us with their needs.

Kaith Smith
Senior Independent Director – JD Sports Fashion PLC

Virtua are a rare breed of head-hunter – they poses exceptional skills in establishing strong relationships with brands and in sourcing top talent – at all levels. Their attention to detail is impressive – they start and complete the process way before and after what you’d consider as the ‘norm’. 

They able to quickly establish an understanding of a company’s culture and required fit. They are strategic, considered, passionate, engaging and are excellent at reading and evaluating people. I have no hesitation in recommending Virtua to any brand who needs to recruit outstanding people.

Anna Lioyd
HR Director
New Era Cap

Virtua has been an outstanding partner to New Era, successfully matching us with quality candidates for some of our more senior roles in our European locations. Virtua are extremely thorough when taking a brief and will ensure they have all of the relevant information from the start, most importantly they listen to our needs as a business and has developed a really good understanding of our culture which has been a major key to their success. I have been really impressed with their sense of urgency and in most cases they exceeded our expectations with regards to timeframes. They work with pace and energy and understand the importance of finding the right person in the most time efficient way. Virtua’s communication is excellent, they keep me fully informed throughout the process, being clear, open and honest, which in my view is a winning combination and as a result, I have developed a high level of trust and confidence in Virtua.

Karthik Balagopalan
Global Director Retail & E-Commerce – Puma Group

I have thoroughly enjoyed working with James in the 1.5 years I have known him. He has a deep understanding of our brand, our requirements & operating values and can swiftly deliver to that. In particular, I am immensely impressed by his network, his dynamism and his uncanny ability to show up with just the right candidate. All in all, it’s a joy to work with him & his team & I look forward to a longstanding co-operation with him.

Gulya Bakeberg
HR Director Europe
Puma Group

I had a pleasure to work with James Watson on a few search/recruitment projects for key and senior roles for our Ecommerce Europe Team at PUMA. Profound knowledge of the ecommerce landscape and the talent market, as well as high professional competence of James enabled us to close the search within the short period of time by hiring high calibre and very professional team members. During all projects I worked with him, he always demonstrated deep subject expertise, was attentive to the needs and expectations, maintained constant and flowless communication with me, as his client on the company side, and candidates. I appreciate very much our collaboration and looking forward for new projects we can work on together.

Contact Us


UK Office

1285 Century Way
Thorpe Park
Leeds LS15 8ZB

Amsterdam Office

Herengracht 449A
Amsterdam Netherlands

Dubai Office

The Nexum Group
Dubai Hills
Estate E44

Miami Office

1200 Brickell Avenue Suite 1950
Miami FL 33131
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